Spiritual As Well As Material Wealth

In Bhutan, a country of roughly 700,000 sandwiched between India and China, King Jigme Singye Wangchuck proposed the concept of gross national happiness back in 1972. The idea of GNH is to gauge affluence not just by indices of material prosperity, such as gross national product and gross domestic product, but also by the happiness of citizens. Likewise, SAPP ‿ RO values spiritual wealth. We believe that spiritual wealth exudes itself in people’s smiles. That is the philosophy behind the SAPP ‿ RO logo, which incorporates a smiling mouth in the form of an undertie (‿).

Smiles Are a Global Language

Thank you. I’m so happy. This is fun. Wow. Yum. People gather where there are smiles and laughter; smiles are a global language. Start out by telling some friends why you are smiling. And if those friends told their friends and family why they are smiling, you will have set off a ripple of smiles. SAPP ‿ RO supports activities that put a smile on someone’s face—and aims to provide ways of spreading the circle of smiles.

Now and Always, a City of Smiles

There is a monument in Odori Park inscribed with the tanka (short poem), which the poet Isamu Yoshii wrote on a visit to Sapporo. He saw the people of Sapporo as leading spiritually rich lives in a city adorned with their beloved lilac blossoms. The Sapporo Citizens’ Charter, established in 1963, contains the following clauses: “We shall make our city a happy place for our children who will build the future” and “We shall raise our cultural standard through cultural exchange with the people of the world.” Now, in this post-high-economic-growth era, may be the time to reflect on the meaning of these words; to notice and convey to one another the beauty and value of each smile, aspiring to a city of smiles; and to convey Sapporo’s charm to the world.

Ideas for Use

The undertie, resembling a smiling mouth, is a phonetic symbol used to represent linking. For instance, it can express liaison in French, as in “/vuz ‿ ave/” for “Vous avez.” It embodies the spirit of SAPPORO SMILE, that of linking smiles. You can also use the undertie in e-mail or SNS messages, as it can be input on a keyboard by following the directions below.

Windows

  1. Keep the Alt key pressed down
  2. Press the + key on the numeric keypad
  3. Type “U+203F”
  4. Release the Alt key

Mac

  1. Bring the cursor to the insertion point
  2. From the Finder menu bar, click Edit > Special Characters to open the Character Viewer
  3. Type “U+203F” in the search window
  4. Double-click the symbol in the search results

* In some fonts the undertie may overlap with the characters before and after it, not appearing as intended.

Goods

Wooden Badge
620 yen

Red Badge
378 yen

Sticker
310 yen

Ideas for Use

The undertie, resembling a smiling mouth, is a phonetic symbol used to represent linking. For instance, it can express liaison in French, as in “/vuz ‿ ave/” for “Vous avez.” It embodies the spirit of SAPPORO SMILE, that of linking smiles. You can also use the undertie in e-mail or SNS messages, as it can be input on a keyboard by following the directions below.

Regular type

The second P and R resemble the right and left eyes of a wide face.
The recommended minimum size is 4 mm in height. Other design elements, such as text or graphics, should not come within the shaded area.

Compact type

The S and A resemble eyes in a long face.
The recommended minimum size is 8 mm in height. Other design elements, such as text or graphics, should not come within the shaded area.

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